‘Lead Generation’ is finding a consumer who has specified he or she would like to hear from our clients or agency client’s product, service, or offer.
Our current activity is on the telephone, finding real buyers with fresh, up to date information.
Lead Generation is also finding consumers who are relevant to purchase a specific product or service, and have the correct profile for the product or service to be sold to.
This product is essential in the multi channel marketing mix, and helps a brand increase it’s ROI on the overall campaign.
We understand that much of the marketing spend is is the data cost, it’s the physical attributes such as the call centre, heating, lighting, telephone bills and employment. This is why it’s key to deliver an accurate and highly performing product, so that less calls are made to obtain the same or increased outcome, thus reducing overheads significantly.